22 Years Of Riding In Style

From Pony Club Dreams to Elite Arenas

Giddyupgirl creates unique riding wear for girls and women, designed to be with them through every stage of their riding journey.

Tammy Raine - Sunshine Coast - 2026

Giddyupgirl began over 22 years ago during my daughter Cassie’s Pony Club years. She was tall and lean, and the jodhpurs available simply hung off her. I also noticed that most young riders were wearing surf and streetwear brands because there was very little created especially for horse-loving girls.

After many conversations with other horse mums, I realised we weren’t the only ones struggling to find riding wear that fitted properly and still felt stylish and feminine.

With my background in fashion, including modelling and designing swimwear and footwear for Esprit De Corp back in the 90's, I decided to create the kind of equestrian clothing we couldn’t find: comfortable, flattering pieces designed by people who genuinely understood riders.

Cassie’s beautiful mare, Leisha, was also a big part of our journey and helped me understand just how special the connection between a girl and her horse can be.

Over the years, Giddyupgirl has grown to include ladieswear, competition wear and equestrian accessories. We still focus on limited collections, timeless favourites and pieces that riders genuinely love wearing.

Most importantly, we continue to listen to the women and girls in our equestrian community. Their honest feedback helps shape every collection and keeps Giddyupgirl true to what it has always been, a proudly Australian-owned brand created for real riders.

Ride with confidence. Stand out. Be you.