Behind The Brand

A JOURNEY SPANNING 21 YEARS

Two Decades of Bold Designs Riders Treasure

Founder & Managing Director

Tammy Raine

For over 21 years, giddyupgirl has been redefining equestrian fashion, creating high-quality garments for youth and adult riders across Australia and beyond. Our passion is in crafting bold, unique designs that stand out in the arena and in everyday riding life — pieces that celebrate individuality and set us apart from the ordinary.

Rather than mass production, we design with intention. Each seasonal collection is carefully curated in small runs, featuring matching sets and statement pieces that feel as individual as the riders who wear them. Once a collection is gone, it’s rarely repeated, making our apparel truly distinctive and giving our riders a wardrobe with a bespoke edge.

Alongside these limited seasonal drops, our core range of classic show pieces remains a cornerstone — timeless designs, proven in the arena, continually restocked due to their enduring popularity. This balance of exclusivity and tradition has been at the heart of our brand for over two decades.

Our roots in the equestrian community run deep. We’ve proudly supported hundreds of events across Australia, sponsoring riders of all levels and celebrating the next generation of talent. Every garment is tested by riders to guarantee comfort, performance, and durability — both in and out of the saddle.

By working closely with trusted suppliers, we ensure exceptional craftsmanship while keeping our collections accessible. Many of our garments are cherished long-term, often passed down or resold with lasting value — a testament to both their quality and timeless appeal.

Sustainability and responsibility are also central to our journey. We collaborate with eco-conscious suppliers, regularly visit our factories, and ensure that kindness, to both people and planet, remains at the core of what we do.

At giddyupgirl, we’re more than just a clothing brand — we’re creators of equestrian fashion with soul. Every piece is designed to inspire confidence, individuality, and a love of the sport that connects us all.

ABOUT THE FOUNDER:-

Tammy’s journey through the fashion industry — from modelling to fashion sales management and running her own successful business — gave her the invaluable insight needed to launch Giddyupgirl in 2004. The idea for the brand was born when her 11-year-old daughter, tall, lanky and deep in her pony club phase, struggled to find equestrian clothing that fit properly or reflected her style. At the time, there were only 3 Australian equestrian brands on the market — none catering to girls with that body shape. With a deep love of horses and a passion for fashion, Tammy set out to change that.

Her mission was simple: to create stylish, functional equestrian wear without the premium price tag. Our girls range reflects this, with cuts designed to flatter taller, slimmer riders — though many simply size up for the perfect fit. For adults, our sizing aligns with mainstream brands like Lululemon and Lorna Jane, making it easy to find your true fit.

Now, with over 30 Australian brands in the market, Giddyupgirl remains proudly original — delivering high-quality, affordable pieces so every rider, no matter their shape, size or budget, can ride in confidence and style.

With worldwide shipping and a diverse, unique collection of stylish and functional garments, including jodhpurs, breeches, show shirts, and accessories, Giddyupgirl empowers riders to express their unique style while excelling in the saddle.

Join us at Giddyupgirl, where your feedback shapes our designs, and your comfort is our priority. Let's ride into the future together! 🌟🐴

Tammy, Cassie & Leisha 2004