Behind The Brand

 

21 Years Of Riding In Style

Where rider-ready performance meets fashion forward design.  Functional, stylish & uniquely yours.

 Founder & Managing Director 

Tammy Raine

Giddyupgirl began over 21 years ago because I couldn’t find jodhpurs that actually fit my very tall, lean daughter, every other brand just hung off her. Back in 2004, there were only a small handful of equestrian clothing brands, and none catered to riders with her body shape. I saw a clear gap in the market and wanted to create stylish, functional, well-fitting equestrian wear that riders would love.

We grew quickly, and it became clear there was also a need for unique, fashion-forward ladies’ equestrian clothing, so Giddyupgirl expanded to adult riders. While our adult line is standard sizing, it aligns with mainstream clothing brands such as Lululemon, making it easy for riders to find their true fit. Our children’s range is still designed with tall, lean body shapes in mind, so if your daughter is more standard-sized, you may want to consider sizing up.

Giddyupgirl is more of a bespoke brand, we don’t produce huge runs. Instead, we release limited numbers of gorgeous matchy-matchy sets and statement pieces, keeping our collections fresh, unique, and sought-after. Our core classics, like breeches, show shirts, and jackets, remain timeless favorites. Every garment is tested by real riders for fit, comfort, and performance, crafted with care, quality, and sustainability in mind.

At Giddyupgirl, our goal is simple: create equestrian clothing that inspires confidence, celebrates individuality, and looks as good off the horse as it does in the saddle.

Ride with confidence. Stand out. Be you. 🌟🐴