Behind The Brand
22 Years Of Riding In Style
From Pony Club Dreams to Elite Arenas
Giddyupgirl creates unique riding wear for girls and women, designed to be with them through every stage of their riding journey.

Giddyupgirl began over 22 years ago during my daughter Cassie’s Pony Club years. She was tall and lean, and finding jodhpurs that actually fitted her was almost impossible, they seemed to hang off her everywhere they shouldn’t!
Outside of Pony Club and at shows, I noticed so many young riders wearing surf and streetwear T-shirts with ill-fitting beige or navy jodhpurs. There just wasn’t much casual riding wear around at that time. Show wear was easy to buy but fun casual riding sets…not so much.
After chatting with other mums of horse-mad girls, I realised I wasn’t the only one thinking the same.
With my background in fashion…modelling and designing swimwear and footwear for Esprit De Corp in the 90s, I thought, why not create a brand myself?
Those Pony Club years with Cassie and her beautiful mare Leisha inspired a journey I never imagined would still be going strong 22 years later.
Today, Giddyupgirl creates riding and competition wear for girls and women. We’re still proudly Australian owned, produce our collections in limited quantities, extremely quality conscious, vigorously test our products on real riders and, most importantly, listen to our customers and excel in Customer Service.
After all these years, I still get a kick out of seeing someone wearing our brands. ❤️
Thank you for reading this far :)
Ride with confidence. Stand out. Be you.
Tammy, Cassie & Leisha 2004
(Cassie is now a mother of 3)

Tammy hits local magazine cover for her innovation into the equestrian fashion world 2004

Cassie & our beloved Galloway, Leisha (RIP) at Tewantin/Noosa PC 2004

Giddyupgirl hits cover of ETN Magazine launched at BETA (British Equestrian Trade Association) Trade Show in 2007

Giddyup hits cover of UK Tack n Togs Magazine 2009

Tammy supporting the gorgeous young Berry Girls at Nambour Show 2012

Tammy SUPER excited to design her 1st Grand National Merch in 2017

Tammy and happy Giddyupgirls at our EKKA stand 2018

Cassie at our EKKA stand 2018

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