Behind The Brand

A journey spanning two decades

Giddyupgirl isn't just a brand; it's a close-knit community of passionate horse riders who understand the importance of both style and functionality in their riding wear.

 Founder & Managing Director 

Tammy Raine

 🐴✨ Our story began nearly two decades ago when our founder, Tammy Raine, was surprised to see young riders at her 11 y/o daughters Pony Club Horse Training Camp, wearing surf and streetwear brands while trying to display their love for their real passion...horses. Inspired by this Tammy set out to create fashionable alternatives that resonate with the equestrian lifestyle while keeping trends, quality, comfort and performance at the forefront.

Tammy's professional journey spans various industries, but her core expertise lies in the fashion world. Starting her career at the young age of 16, Tammy ventured into the modeling industry, eventually becoming a professional international model and a National TV Game Show Hostess. In her 20s, Tammy took on the role of National Sales Manager for swimwear and shoes at Esprit De Corp's head office in Melbourne. These diverse roles provided her with invaluable insights into the fashion industry and its inner workings.

With her extensive experience and creative flair, Tammy brought a unique advantage to the launch of Giddyupgirl in 2004. Concurrently, Tammy also owned and operated a successful franchise business in the bustling Hastings St in Noosa Heads.

As a mum to 3 children, one being a then horse obsessed daughter, Tammy understood the challenges of balancing budget with quality when it comes to horse ownership, especially with young and growing riders. She's always been passionate about providing affordable products without skimping on quality. That dedication still rings true today – we've seen riders still rocking gear that was made up to 15 years ago!

Giddyupgirl is more than just stylish garments. We're committed to a continuous dialogue with our riders, seeking their valuable input to enhance our designs and make their riding experience even more comfortable. We don't believe in dictating what you should wear; instead, we listen to our riders and tailor our designs based on their preferences and needs.

Our love for design extends to designing prestigious merchandise for events like the Grand National and uniforms for clubs such as Equestrian South Australia, SHCVIC, QLD Interschools, & Welsh Pony & Cob name a few. Every piece we create is infused with passion and designed to make competitive riders feel amazing and confident amongst their equestrian peers. At Giddyupgirl, we're deeply rooted in the equestrian community. We've proudly donated and sponsored over 600 equestrian events and supported more than 70 riders in their quest for excellence.

Our dedication extends beyond sponsorship; it's about creating a lasting connection with our riders and ensuring that every garment we design reflects their passion and dedication to the sport.

There's is more to us than just fashion. We're all about being eco-conscious and taking care of our planet. That's why we team up with suppliers who share our love for sustainability and make it a point to visit our factories every year to ensure they're doing their bit for the environment. From our packaging to our practices, we're all about leaving a lighter footprint.

Our commitment doesn't end there. We're dedicated to providing exceptional customer experiences, ensuring that your journey with us is as seamless as your ride. Our orders usually go out on the same day as the order is placed. We also offer a seamless refund and exchange process to ensure you are 100% happy with your purchase/s. You can call us anytime for advice or exact measurements of a garment.

We ship worldwide & shipping within Australia is a flat rate of $12.95 for regular post and FREE shipping for orders over $200. Our collection features a range of stylish and functional garments, from jodhpurs and breeches to show shirts, show jackets and equestrian accessories, designed to empower riders to express their unique style while maintaining optimal performance in the saddle. That is why we boast a 4.9 Google Star rating.

Your riding journey, your bond with your horse, and your personal style choices are at the heart of everything we do. So, join us in celebrating the timeless elegance of the equestrian world at Giddyupgirl, where your feedback shapes our designs and your comfort is our priority. Let's ride into the future together! 🌟🐴


  Tammy, Cassie & Leisha 2004

(Cassie is now a mother of 2 with another baby on the way, due June 2024)

Tammy hits local magazine cover for her innovation into the equestrian fashion world 2004



Cassie & our beloved Galloway, Leisha (RIP) at Tewantin/Noosa PC 2005


Giddyupgirl hits cover of ETN Magazine launched at BETA (British Equestrian Trade Association) Trade Show in 2007


Giddyup hits cover of UK Tack n Togs Magazine 2009

Tammy supporting the gorgeous young Berry Girls at Nambour Show 2012 

Tammy SUPER excited to design her 1st Grand National Merch in 2017

 Tammy and happy Giddyupgirls at our EKKA stand 2018

Cassie at our EKKA stand 2018

Tammy and Grand Daughter #1 Zoe in 2022