Behind The Brand

A journey spanning two decades

Giddyupgirl isn't just a brand; it's a close-knit community of passionate horse riders who understand the importance of both style and functionality in their riding wear.

Founder & Managing Director

Tammy Raine

Let’s clear up a question we get all the time:-

Why Are Our Prices So Affordable?

We recently received this lovely email from a happy customer...one of many:

"I received my first purchase from Giddyupgirl and I just wanted to say I love it so much!! I got the Clara Olive tights. I didn’t really know what to expect since I hadn’t heard about your brand before and the tights were so cheap, but I will definitely be buying more. Thank you!!"
— Tara

A: At Giddyupgirl, we keep our prices competitive by working with a select number of stockists, which means we don’t have to factor in their margins but also means that you won't see us in many stores. After almost 21 years in business and strong relationships with our trusted suppliers, we also receive VIP pricing—allowing us to pass the savings on to our customers.

Our lower prices never compromise quality or service. The proof? Countless positive reviews from happy riders just like Tara! We believe equestrian sport should be accessible to everyone, and we’re proud to make high-quality riding gear more affordable.

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At Giddyupgirl, we're all about bridging the gap between fashion and the equestrian lifestyle. Inspired by the mismatched gear worn by young riders at her daughter's horse camp, our founder, Tammy Raine, set out to create stylish alternatives that embody the essence of horse riding while prioritising quality, comfort, and performance.

Tammy's journey through the fashion industry, from modeling to sales management, provided her with invaluable insights that she brought to Giddyupgirl's launch in 2004. With a focus on affordability without compromising quality, Tammy ensured that every rider, regardless of budget, could access fashionable and functional gear.

But Giddyupgirl isn't just about stylish garments. We're committed to listening to our riders, incorporating their feedback into our designs to enhance comfort and style. Our dedication extends to designing merchandise for prestigious events and uniforms for various clubs, all infused with passion to empower competitive riders.

Beyond fashion, we're passionate about sustainability, partnering with eco-conscious suppliers and regularly visiting factories to ensure environmental responsibility. Our commitment to exceptional customer experiences means seamless orders, easy returns, and personalised advice whenever needed.

With worldwide shipping and a diverse, unique collection of stylish and functional garments, including jodhpurs, breeches, show shirts, and accessories, Giddyupgirl empowers riders to express their unique style while excelling in the saddle.

Join us at Giddyupgirl, where your feedback shapes our designs, and your comfort is our priority. Let's ride into the future together! 🌟🐴

Tammy, Cassie & Leisha 2004