Behind The Brand

A journey spanning two decades

Giddyupgirl isn't just a brand; it's a close-knit community of passionate horse riders who understand the importance of both style and functionality in their riding wear.

Founder & Managing Director

Tammy Raine

At Giddyupgirl, we're all about bridging the gap between fashion and the equestrian lifestyle. Inspired by the mismatched gear worn by young riders at her daughter's horse camp, our founder, Tammy Raine, set out to create stylish alternatives that embody the essence of horse riding while prioritising quality, comfort, and performance.

Tammy's journey through the fashion industry, from modeling to sales management, provided her with invaluable insights that she brought to Giddyupgirl's launch in 2004. With a focus on affordability without compromising quality, Tammy ensured that every rider, regardless of budget, could access fashionable and functional gear.

But Giddyupgirl isn't just about stylish garments. We're committed to listening to our riders, incorporating their feedback into our designs to enhance comfort and style. Our dedication extends to designing merchandise for prestigious events and uniforms for various clubs, all infused with passion to empower competitive riders.

Beyond fashion, we're passionate about sustainability, partnering with eco-conscious suppliers and regularly visiting factories to ensure environmental responsibility. Our commitment to exceptional customer experiences means seamless orders, easy returns, and personalised advice whenever needed.

With worldwide shipping and a diverse, unique collection of stylish and functional garments, including jodhpurs, breeches, show shirts, and accessories, Giddyupgirl empowers riders to express their unique style while excelling in the saddle.

Join us at Giddyupgirl, where your feedback shapes our designs, and your comfort is our priority. Let's ride into the future together! 🌟🐴

Tammy, Cassie & Leisha 2004