Behind The Brand

A JOURNEY SPANNING 21 YEARS

Two Decades of Bold Designs Riders Treasure

Founder & Managing Director

Tammy Raine

For over 21 years, Giddyupgirl has been at the forefront of equestrian fashion, designing high-quality garments for youth and adult riders across Australia and internationally. Our passion lies in creating unique, bold designs that stand out in the arena and beyond, setting us apart from the ordinary.

We pride ourselves on releasing carefully curated seasonal collections — small runs of matching sets and statement pieces designed to feel as individual as the riders who wear them. By rarely repeating our casual lines, we ensure our customers enjoy apparel that’s truly distinctive and not seen everywhere. This is not mass-produced fashion — it’s equestrian style with a bespoke edge.

Alongside these seasonal collections, we maintain an exceptional core range of classic show pieces — styles that are timeless, tried and tested by riders season after season, and continually restocked due to their enduring popularity in the show arena.

Our connection to the equestrian community runs deep. Over the years, we’ve proudly sponsored hundreds of events nationwide, supporting the sport and the riders who inspire us. Every garment we produce is rigorously tested by riders, ensuring comfort, performance, and durability both in and out of the saddle.

Thanks to our long-standing relationships with trusted suppliers, we’re able to maintain exceptional quality while keeping our prices highly competitive — and we’re proud to pass those savings directly on to you.

Our garments are made to last, with many pieces treasured and worn by multiple generations of riders. The enduring quality of our designs also means they continue to fetch strong interest on the second-hand market — a true testament to their timeless appeal and value.

Beyond fashion, we're passionate about sustainability, partnering with eco-conscious suppliers and regularly visiting factories to ensure environmental responsibility. Our commitment to exceptional customer experiences means seamless orders, easy returns, and personalised advice whenever needed.

At Giddyupgirl, we don’t just design riding wear — we create standout pieces that reflect the spirit, style, and passion of the equestrian lifestyle.

ABOUT THE FOUNDER:-

Tammy’s journey through the fashion industry — from modelling to fashion sales management and running her own successful business — gave her the invaluable insight needed to launch Giddyupgirl in 2004. The idea for the brand was born when her 11-year-old daughter, tall, lanky and deep in her pony club phase, struggled to find equestrian clothing that fit properly or reflected her style. At the time, there were only 3 Australian equestrian brands on the market — none catering to girls with that body shape. With a deep love of horses and a passion for fashion, Tammy set out to change that.

Her mission was simple: to create stylish, functional equestrian wear without the premium price tag. Our girls range reflects this, with cuts designed to flatter taller, slimmer riders — though many simply size up for the perfect fit. For adults, our sizing aligns with mainstream brands like Lululemon and Lorna Jane, making it easy to find your true fit.

Now, with over 30 Australian brands in the market, Giddyupgirl remains proudly original — delivering high-quality, affordable pieces so every rider, no matter their shape, size or budget, can ride in confidence and style.

With worldwide shipping and a diverse, unique collection of stylish and functional garments, including jodhpurs, breeches, show shirts, and accessories, Giddyupgirl empowers riders to express their unique style while excelling in the saddle.

Join us at Giddyupgirl, where your feedback shapes our designs, and your comfort is our priority. Let's ride into the future together! 🌟🐴

Tammy, Cassie & Leisha 2004