22 Years Of Riding In Style

From Pony Club Dreams to Elite Arenas

Giddyupgirl celebrates every stage of the ride,  creating unique, elevated pieces for girls and women who grow, compete, and shine with confidence.

Tammy Raine - Sunshine Coast. 🌟🐴

Giddyupgirl began over 22 years ago because I couldn’t find jodhpurs that properly fit my very tall, lean daughter Cassie, who spent six years immersed in Pony Club, showing, lessons, competitions, and all things horses.

Back in 2004, there were very few equestrian brands in Australia, and none seemed designed for girls built like her. After countless conversations with other horse mums at Pony Club and shows, I realised there was a real gap in the market for stylish, functional riding wear that actually fit properly.

Before launching Giddyupgirl, I came from a fashion background, working as a model, game show hostess, and later with Esprit De Corp designing their swimwear and shoe collections. Combining my love of fashion with our real-life equestrian journey gave me a clear vision,  to create equestrian clothing that was flattering, comfortable, feminine, and designed by people who genuinely understood riders.

Like many horse girls, Cassie’s beloved horse Leisha became a huge part of our story too. She was an incredible mare and taught us so much about the emotional connection riders have with their horses. Those experiences shaped Giddyupgirl into more than just a clothing brand, it became a brand built around the real lives of riders.

As the business grew, we expanded into ladieswear, creating boutique-style equestrian collections that feel stylish both in and out of the saddle. Rather than mass-producing huge runs, we focus on limited collections, timeless staples, and pieces riders genuinely love wearing.

One of the things I value most is the close connection we continue to have with riders from all disciplines. Every season, amazing women and girls from the equestrian community help shape our collections through feedback, brainstorming, and honest conversations about what riders truly love, need, and want more of.

Today, with more equestrian brands entering the market than ever before, we’re incredibly proud that Giddyupgirl continues to hold its own. We believe that’s because we’ve stayed true to who we are, committed to giving an excellent customer experience,  creating pieces that make riders feel confident, comfortable, stylish, and full of individuality.

Ride with confidence. Stand out. Be you. 🌟🐴